‘Making Plans? Bring them to life with 3D Drawings!’
I am a qualified architectural technologist and help clients bring their ideas to reality. Pulling together decades (literally!) of hands-on construction experience and building design, I can help clients realise their dreams and get the additional space they need. Continue reading to see how I use 3D drawings to help bring those ideas to life to help visualise the outcome of the project long before you break ground!
What is your USP?
I was asked the other day. ‘What was my USP?’
It got me thinking, so what does it actually mean USP or Unique Selling Point or Proposition? So I decided to break it down.
Unique? ‘Being the only one of its kind’
Is the work that I do unique?
It can be, but there are many Architectural Technologists, Designers and Architects doing very similar work, so it’s not really the type of work which is unique.
Maybe the drawings that I produce are unique? Well they are, every project is different but the vast majority of drawings are carried out using similar types of drawing packages. However I work in 3D, so rather than drawing in the conventional way, the drawings are modelled. It is more similar to building elements on a computer rather than drawing individual lines on a screen or paper. So yes, each drawing is unique in that there will only be one of these 3D drawings or models in existence.
So is the person carrying out the work which is the unique element? Clearly, I am unique, there is only one of me and my wife would say we should all be thankful for that! But when I work on a design project it is my thoughts, my experience, my knowledge and my expertise that I am putting into that project. Nobody will approach the problem, build that relationship with a client and complete the design process in exactly the same way that I will do.
OK, so the unique part has something to do with me and the way that I do it. So far so good!
What about ‘Selling’?
Well, I am not a salesman, not in the conventional way.
How do I sell?
I rely on the work that I have produced for other clients. I meet a potential client and we start to build a relationship. If a client likes me, likes what I can do, likes what I have already done in the past for others then there should be no reason why they will not ask me to help them. I prefer it more if the client ‘buys’ into the project rather than me selling it. A collaboration even.
And finally the ‘Point’ or ‘Proposition’
‘The terminal rounded or sharp part of something’ or ‘the definite measurable position in a scale’ or ‘get to the point’. I think the last two, something measurable perhaps and not being long winded about it.
What about proposition? Maybe this is more accurate.
A proposition is a suggested scheme or plan. Now that sounds more like it.
So my unique selling point is ‘the way I do it, in a likeable way and quickly?’
Erm.., not really what I thought it would be.
I started to think about what it actually is, that I do, what services do I offer. And why am I needed?
Here is how it all starts. The client starts to make plans.
- They may want to just add value to their home, maybe looking at it from an investment angle. Increase the size and then sell hoping to make a profit.
- Maybe they want a larger house than their friends, the ‘keeping up with the Joneses’ scenario.
- Perhaps they want a bigger kitchen or need more bathrooms.
- Maybe they just want their property to look nicer.
- Or perhaps they need more space for a growing family.
All very valid reasons but they all come with a similar problem. How does the client visualise their new house, extension or kitchen? The usual way is to engage someone to draw up a set of plans, in 2D. Quite normal, accepted and in a lot of cases adequate.
But the client has a number of questions.
- Can my ideas be done?
- What will it look like in reality?
- How does the space work?
- Am I getting what I really want?
- Can I understand it?
How do 3D drawings help?
A big problem that a client has is once they have some drawings in their hands, they can’t actually understand them. It is not always easy to take a 2D image or more accurately a number of 2D views and visualise them in 3D. OK, if you are used to reading drawings as part of your job then fine but a lot of clients will only have building work carried out once or twice in a lifetime.
People don’t see things in 2D in real life, they see things in 3D. Perspective, angles, shadows, depth, are all things that make what we see real and we do this without thinking about it.
It is pretty clear that if we can see 3D drawings as well as the 2D plans, then we will have less of a problem understanding the new space.
It’s not an understatement to say that 2D plans make far more sense when accompanied by 3D drawings.
Now I think we are getting somewhere. The client can’t visualise their dream, they are ‘making plans’ but can’t see them. They have a problem.
Now let’s get back to the original question: What is my unique selling point?
We’ve already established that 3D drawings have definite advantages over 2D drawings. In my view they convey the design ‘better’. They allow the client to see the plans they are making in a better way.
The 3D element allows the client to buy into the design rather than it being sold to them. After all this is their dream, their plans and it helps them to see it in 3D.
The 3D software combined with my practical and knowledgeable experience is the best of all.
Click here to get in touch and bring your project to life with 3D drawings.